Successful brand marketing is all about driving engagement with your audience. As an ambassador you need to give them a good reason why they should take time out of their busy days to connect with your brand again and again. Consumers today are constantly bombarded with an endless stream of messages on a daily basis than ever before. More important than that, they have greater control over what they wish to read, see or hear. They can move from one source of content to another at the tap of a button, faster than it takes the time for you to deliver it.
Graphic design is a dream career move for lots of people, but unfortunately only the minority of people are actually prepared to do something about it. Speaking from experience, working hours can be long and creative block can indeed be frustrating, but the benefits of this popular field certainly outweigh it’s negatives.
The web browser is probably the most important and most used applications on your desktop PC, tablet or smartphone, but why should you keep it updated if it serves it’s purpose of browsing the Internet? Would you know what version you’re using and any possible security risks associated with it? What about compatibility issues with your favourite website – are you achieving the optimum experience possible?
A question I get asked quite a lot by visitors and customers is “What could you do with my website? Could it be improved in any way?” Well some of them have the potential to be great sites but lack the basic disciplines to really succeed online.
If you’re a good designer you simply don’t ignore design trends. Some of them can have a dramatic effect on your work and change your ways of thinking about a project. But should you always follow them or create your own?
A while ago I received an unwelcome letter through the post from Getty Images informing me that I’d used one of their images for online promotional purposes.