Albion BID 2, the West Bromwich based improvement district scheme finally comes to the end of it’s 5 year term in 2016, so I was approached by the BID management team to rebrand their existing logo.
Successful brand marketing is all about driving engagement with your audience. As an ambassador you need to give them a good reason why they should take time out of their busy days to connect with your brand again and again. Consumers today are constantly bombarded with an endless stream of messages on a daily basis than ever before. More important than that, they have greater control over what they wish to read, see or hear. They can move from one source of content to another at the tap of a button, faster than it takes the time for you to deliver it.
When it comes to first impressions in the world of business, branding is indeed king. Your logo is a visual representation of your company. It’s an important aspect to your business’s credibility as it will be seen on stationery, advertising material and websites, giving customers a clear indication of the services or products you offer.
In another quick update, I’ve just completed the branding for a photographer friend who has recently moved from the retail sector to set up his own studio called THJ Photography. Based at Cannock in Staffordshire, he specialises in wedding, beauty, portrait, landscape, lifestyle and corporate photography.
A brand is the element of a company which creates the first and most important impression. It communicates with its customers, demonstrating the core values of the business.
I was approached a couple of months ago by a children’s author to help promote her current selection of published eBooks.