When we start designing a website a creative undertakes visual storytelling and associates different types of images to a page to achieve the desired results for the customer.
Successful brand marketing is all about driving engagement with your audience. As an ambassador you need to give them a good reason why they should take time out of their busy days to connect with your brand again and again. Consumers today are constantly bombarded with an endless stream of messages on a daily basis than ever before. More important than that, they have greater control over what they wish to read, see or hear. They can move from one source of content to another at the tap of a button, faster than it takes the time for you to deliver it.
In another quick update, I’ve just completed the branding for a photographer friend who has recently moved from the retail sector to set up his own studio called THJ Photography. Based at Cannock in Staffordshire, he specialises in wedding, beauty, portrait, landscape, lifestyle and corporate photography.
A while ago I received an unwelcome letter through the post from Getty Images informing me that I’d used one of their images for online promotional purposes.