Successful brand marketing is all about driving engagement with your audience. As an ambassador you need to give them a good reason why they should take time out of their busy days to connect with your brand again and again. Consumers today are constantly bombarded with an endless stream of messages on a daily basis than ever before. More important than that, they have greater control over what they wish to read, see or hear. They can move from one source of content to another at the tap of a button, faster than it takes the time for you to deliver it.
Following the redesign of my website earlier this year and the clear focus on the freelance strategy, I decided I needed some business cards to hand out to potential clients.