Successful brand marketing is all about driving engagement with your audience. As an ambassador you need to give them a good reason why they should take time out of their busy days to connect with your brand again and again. Consumers today are constantly bombarded with an endless stream of messages on a daily basis than ever before. More important than that, they have greater control over what they wish to read, see or hear. They can move from one source of content to another at the tap of a button, faster than it takes the time for you to deliver it.
Graphic design is a dream career move for lots of people, but unfortunately only the minority of people are actually prepared to do something about it. Speaking from experience, working hours can be long and creative block can indeed be frustrating, but the benefits of this popular field certainly outweigh it’s negatives.
In addition to the annual report I recently created for Albion BID 2 team, I’ve also worked alongside Lichfield based Talent Match and Roberts Slater to design the very first annual review for the core partnership.