Successful brand marketing is all about driving engagement with your audience. As an ambassador you need to give them a good reason why they should take time out of their busy days to connect with your brand again and again. Consumers today are constantly bombarded with an endless stream of messages on a daily basis than ever before. More important than that, they have greater control over what they wish to read, see or hear. They can move from one source of content to another at the tap of a button, faster than it takes the time for you to deliver it.
When it comes to first impressions in the world of business, branding is indeed king. Your logo is a visual representation of your company. It’s an important aspect to your business’s credibility as it will be seen on stationery, advertising material and websites, giving customers a clear indication of the services or products you offer.
A question I get asked quite a lot by visitors and customers is “What could you do with my website? Could it be improved in any way?” Well some of them have the potential to be great sites but lack the basic disciplines to really succeed online.
I’ve been busy working with Marketing and Training Solutions on the winter edition of the Albion BID 2 newsletter, which follows on from the business proposal I designed for them a short while ago.
Who doesn’t love a sneaky game of Top Trumps? Certainly, if you were a child of the 70’s or 80’s you must have played or just heard of this classic, if not geeky, British card game.
Following the redesign of my website earlier this year and the clear focus on the freelance strategy, I decided I needed some business cards to hand out to potential clients.